About Us


Lois Raats MEd CCC BCC

Founder and Principal Consultant

Ready2Grow Associates and GoalKeepers Business Accelerator

Business opportunities abound every day. 

But to move right into them and take full advantage, you need to be ready. 

Ready means building out the solid foundation for your next level...even as you're continuing to slug it out day-to-day at your current level.

15 years ago as a small business owner myself, I wanted to connect the dots and grow my business. But I found it hard to assess what was important, what order to do things in, how to build the right website, marketing funnels, sales conversations, and so on. 

I was also way too alone, too often feeling discouraged and overwhelmed.  

Today, so many more resources are available....yet owners still struggle with the same basic issues at every age and stage.

  • Why are we in business in the first place? 
  • What difference do we want our business to make? 
  • Who are we here to serve? 
  • How are we going to get them to pay attention to us? 
  • How do we close the sale? 
  • What's our next move? 
  • and so on...

My vision for Ready2Grow Associates has always been to help owners get to their next level quickly and efficiently.

So I developed a comprehensive business development approach based on best practices and 90-day planning. This framework gives you a solid foundation for growth. You begin to find it easier to connect the dots among all your moving parts. You feel supported and encouraged instead of overwhelmed. And you find that money and energy flow much more easily into and through your business.

Along the way, I built a community of talented, like-minded owners who are eager to support and cheer each other on.

So we can all focus on what matters most, in a way that's unique to us, and together move forward with way less pain and effort and lot more fun.

Hopefully you can tell I'm pretty passionate about all this stuff. 

It's never about flash. It's about doing what works

And it's always all about you!

I work quietly in the background to help you build your leadership and personal brand. My lifelong project has been to become great at asking the right questions at the right time, to equip you with all the skills, tools, and resources you need to build a strong and impactful business.