Tag: marketing

The Beauty of Low-Hanging Fruit

One of the first questions I ask clients is “What’s your low-hanging fruit?”. People have been turning themselves into pretzels writing blog posts, firing off tweets, and grabbing the attention of  “influencers”. Sure, do these things. But I find professional services are often locally-based. What actually drives business is face-to-face...

Blogging from Smartphone

Okay, so I’m not an engineer. It took me long enough, but I’m finally figuring out smarter ways to post content to my blog. So I’m sending this post via email from my Blackberry. If you want to do the same, check out www.en.support.wordpress.com/post-by-email/....

The Ins and Outs of Career Development

I seem to have one of those creative brains that wants to know something about everything. Thus not everyone realizes that in addition to business coaching I’ve also been coaching professionals in career transition for over 25 years. If you happen to know someone in that situation, please pass...

6 Steps to Building Your Tribe

With the advent of social media, sildenafil it is now paradoxically both easier and harder to reach your desired marketplace. This can be true whether you own your own business or are managing a department where employees are your market. Reaching your marketplace is now easier because the necessary...

Branding Increases Buy-In

Here are branding tips from our April 2010 Friday Forum. Thanks to Brenton Schmidt of MFX Partners for his ideas and input on this topic. What is “branding” all about? • Used to mean the actual mark of ownership to help farmers identify their livestock. • Now means how...

Small Breadcrumbs Yield Big Sales

Jason Nevin is the Customer Experience Manager at Georgetown VW. I talked with him today about ways to create a positive customer experience. Here is a synopsis of our call: Jason, drugs what have you found is important in attracting and retaining customers? One of the main ideas we...

Interested in learning and networking with your business peers?

Wish you could kick-start your business or career? Effective networking skills are the key to success in today’s marketplace. Our next Business Q&A Lunch & Learn will help you improve and expand your networking skills. Here are some common questions that we will be answering during the presentation, along...

On Networking with Twitter

Let me tell you how I get to do an advance book review for a really cool guy who teaches at the London Business School… Okay, I’m supposed to be on vacation, but I have to admit I’m kind of addicted to surfing the net. My latest learning curve...

The #1 Marketing Mistake

Often when I’m coaching business owners about marketing issues, an interesting question comes up. “Should I…? …You fill in the blank. “Should I…write a blog, send a postcard campaign, join the Chamber, sponsor an event, attend this networking meeting…” etc. etc. My answer is predictable. “That depends…” Because it...

Marketing: Shine Your Light

Many times at workshops I ask the question “what inner beliefs hold you back from marketing success?”. Guess what the top answer is … Is it “I can’t sell”? “I don’t have enough time”? “People won’t like me”? No. It’s…”I shouldn’t intrude”. “I shouldn’t intrude?” You mean, “I shouldn’t...