Category: Marketing

5 Keys to Building Your Content Strategy

Several intrepid entrepreneurs met today to discuss the in’s and out’s of developing a content marketing strategy and tactical plan. Themes that emerged from our discussion: 1.  It is no longer possible to attract customers with scattershot marketing (i.e. “getting your name out there”). Every entrepreneur needs a map...

Blogging from Smartphone

Okay, so I’m not an engineer. It took me long enough, but I’m finally figuring out smarter ways to post content to my blog. So I’m sending this post via email from my Blackberry. If you want to do the same, check out