I don’t know about you, but it seems the Fall Season gets busier every year. Can’t you hear it calling out already… Networking! Conferences! Books! People to follow! Groups to join!…a litany of amazing activities and connections guaranteed to change your life and improve your business.
But not every activity is worthwhile, regardless of its PR blurb. How to choose the activities that will actually grow your business? The following questions can help.
1. Does this opportunity help me fulfill my business vision and life purpose?
If it doesn’t…it’s a distraction more than an activity. If you’re unclear about your vision, values, and purpose (which morphs into your branding and marketing plan) – start here. We’re good at helping people get clear and we’d love to help.
2. Will I meet my target market / ideal client through this activity?
One of the easiest ways to build relationships with potential clients is to make a habit of appearing wherever they hang out. The key is to know where they tend to congregate. This may not be in an obvious place such as a Chamber of Commerce event. It may be at a conference, professional association, industry trade show, golf game, charity event, or election campaign. The key is to target your networking efforts toward your ideal client or customer, and avoid events that are too generic or have little possibility of meeting the people that matter to your business.
3. How can I become the hub of this activity, or create one of my own?
It’s good to attend events, but it’s even better to lead them. Leaders have instant credibility. Now, if you actually create the event as part of your branding and marketing strategy, so much the better. Seminar marketing – face-to-face or online – is an extremely powerful tribe-builder and a proven way to build both your credibility and your mailing list.
Speaking of seminars, Ready2Grow has an amazing line-up for the fall, starting Friday, October 1st, 8 a.m. – 10 a.m. with Target Your Market. If you’re a professional service provider or small business entrepreneur, come out, learn and network through our new Ready2Grow Learning Network. Save the date and watch your email Inbox for further details.