With the advent of social media, sildenafil it is now paradoxically both easier and harder to reach your desired marketplace. This can be true whether you own your own business or are managing a department where employees are your market.
Reaching your marketplace is now easier because the necessary tools are widely available. But it’s harder because unless your brand resonates at the right frequency, order it may not even cross the radar of your target market, regardless of your marketing spend.
That’s where the idea of “building your tribe” comes in. How do you assemble a family of followers who are interested in and loyal to your brand? There is no magic formula, but here are some basic guidelines.
1. Get crystal clear about your target market or markets. Who are these people, exactly? Where do they live? How much money do they earn? How old are they? Where do they hang out? What groups do they belong to? Even more important…what do they care about? What do they need? Who and what do they love? Why do they need you? Why do they need you now?
2. Do more than “get your name out there”. Sure, name recognition is important, especially in the beginning. But you need to develop a clear business identity and a cohesive marketing plan, or you will easily break the bank while expanding awareness.
3. Listen to your marketplace. Engage in all kinds of conversations with your target market, both face-to-face and through social media. The point of these conversations is to listen in order to find out the questions and issues that are on their minds.
4. Develop a clear marketing message.
Branding involves more than the right logo and marketing materials. A solid brand conveys your business identity and marketing message in a clear and compelling way that resonates clearly with your target market. It is worth every penny to work with a brand strategist or coach from the beginning rather than seek to solve this puzzle on your own, or expect your graphics or web people to guess what’s on your mind.
5. Develop a marketing pipeline.
A pipeline helps you keep a consistent message out there with your target market. How to create a pipeline? Start by doing generic networking (Chamber of Commerce events etc. and online groups) until you have a decent email list. Sooner or later, favourite sub-groups will emerge from this generic list and you will be able to focus more exclusively on the needs of these people.
6. Now work hard to create value for these people. Send newsletters full of helpful information. Connect your tribe with each other through fun and helpful learning or networking events. Seek their input on your projects. Go to their networking and learning events. Follow each other on Twitter, Linked In and Facebook.
Before you know it, you will have a tribe of interested and loyal followers who pay attention to what you say, talk about you in a good way when you’re not there…and pass your name along to their friends and associates.